Cholewiński is a renowned Polish brand with a long-standing tradition in crafting high-quality leather products, primarily focused on women’s handbags. As a large e-commerce store with a strong market position, the brand was well-known and respected

When I joined the project, my task was to lead the creative transformation of the brand across multiple touchpoints. This included redesigning the website to create a modern, elegant, and user-friendly e-commerce platform, refining the existing logo to better reflect the brand’s heritage in a contemporary way, and developing a clear and consistent brand identity.

 Through a detailed brand analysis and close collaboration with the client, we developed a visual and verbal language that feels elegant, confident, and true to the brand’s legacy. The new identity not only elevated the perception of the brand but also brought structure and clarity to its online and offline communication.

The result of this collaboration is a sophisticated and unified brand experience that better connects with both existing and new customers. The refreshed e-commerce platform, visual identity, and product collections have laid a strong foundation for the brand’s continued growth. Below are selected visuals showcasing the transformation — a direction we will continue to build on in the coming months.