The project was commissioned by Data4Trust, a newly founded Swiss consultancy (www.data4trust.com), led by Ben, specializing in AI implementation for large pharmaceutical companies and fast-growing startups. The goal was to create a professional website and visual identity that would serve as a polished digital business card, introducing Ben and communicating the full range of consultancy services.

One of the biggest challenges was catering to two distinctly different target audiences: established pharma giants and agile startup teams. The site needed to communicate trust, regulatory compliance, and advanced analytics to big corporations, while also appearing innovative, flexible, and accessible to startups. Additionally, the brand had to embody both ‘healthcare’ and ‘technology’—two fields with different visual and emotional expectations.

We started with a comprehensive workshop and brainstorming session to outline the overall structure and core elements of the site: Ben’s profile, service areas, industry-specific approaches, case studies, and contact. Together we defined the sitemap, prioritized content, and tailored messaging. Once we aligned on structure, I further refined the hierarchy into dedicated pages and sections, ensuring clear navigation for both client segments.

After conducting a detailed analysis of the competitive landscape and visual trends in both the pharmaceutical and technology sectors, I developed a color palette centered around rich shades of blue—evoking a strong association with healthcare, data integrity, and digital trust. I created custom AI-inspired graphics and iconography that visually communicated innovation and deep expertise. The website was designed to be fully responsive, intuitive, and easy to navigate, all while maintaining a clean, professional aesthetic that aligns with regulatory expectations in the EU, Switzerland, and the US. The structure clearly communicates Ben’s consultancy approach, presents services adapted to both large corporations and startups, and emphasizes credibility through messages of compliance, global expertise, and strategic depth. The full design and development process was completed within three weeks, resulting in a polished, modern digital presence that positions Data4Trust as a confident, knowledgeable, and agile partner in AI-powered pharmaceutical transformation.

Logo
Ben already had a logo designed by another firm when he reached out, so my work began once this core visual was in place—allowing me to build a cohesive brand ecosystem around the existing mark.