AI is not ‘just a technology’. It’s a deep and profound change in the way of working.
Executive Advisory, Inspirational Keynotes, team & individual trainings in Generative AI for Life Science Companies.
I provide strategic advisory to Executive Leaders and transformational (AI & Digital) leadrs on AI strategy.
I inspire teams from individual contributors to C-suite in the future of work with AI as a super power.
I train organizations, teams and individuals in Generative AI.
I can work with you as a lead of your AI strategy or AI initiatives.
Pharma and Biotech Challanges with GenAI
Why are most Pharma & Biotech companies missing out on AI adoption?
I solve these challenges by enabling the organizational mindset, skills, and culture needed to fully leverage AI — not just the tools.
Thinking that AI cannot be leveraged due to Data Privacy or regulations
GenAI is being used from Exec Leaders to R&D employees providing enormous benefits.
Still considering AI, especially Generative AI a hype
I support small biotechs, large pharma, consultancies... - all of which are already harvesting the productivity gains and quality improvements
Not knowing where to start
I will support you all the way from early discussions with executives, technology / license choices, through AI strategy, processes and change management to execution on your AI adoption roadmap.
How we support Pharma, Biotechs, CROs and others:
AI Strategy Design
Data supported discussions with Senior Leaders to build the AI vision
Building AI Strategy and AI Adoption Roadmap - incl. security and compliance advisory
Identification of AI implementation opportunities in workflows
Advisory for Executives, BoD, Leaders and Individuals
1:1 consultations
Workshops for decision-makers
AI Literacy & Upskilling
Executive, Leadership, Team and individual upskilling in Generative AI
Making complex concepts easy to understand and apply.
AI project/ use case support
Driving clarity on which AI opportunities to pursue — and how.
Helping you move from vision to actionable strategy
Scoping, Advisory and Execution of Data, AI and Digital Projects
AI adoption is a human journey — powered by inspiration and clarity.
transformation starts with people, not technology.
Marcelina inspires audences from small teams to hundreds of participants in why AI can feel like a super power, how to gain these super powers and what is the future of work.
For most companies we work with inspiration is the first step for employees before targeted GenAI hands on trainings.
Examples of previous collaborations
Large Pharma
focus: diabetes and obesity, Copenhagen
I supported departments (from CMC to communications) with inspirational keynotes and hands on workshops, and supplied employees with our online specialized courses, enabling future of work skillets
Mid-size biotech
focus: obesity Northern Sjaelland
I am providing AI advisory to AI Strategist responsible for GenAI and AI/ML spec. tools adoption. enabling people centered, well change managed and measurable transformation.
Small-size biotech
focus: neuromuscular diseases, Aarhus
Training of COO and senior leaders from GenAI provider and licence choice, though inspiration to hands on Generative AI workshops with feedback of senior leaders saving above 10h of work a week.
Testimonials From Those Who’ve Worked With Marcelina
From AI Skeptic to AI hero:
I trained a COO of a Danish Biotech company in April 2025. He was initially skeptical about what GenAI an do for him. Now he promotes EfficiencyTactics and is sharing his outcomes: ”I am saving over 10h a week using ChatGPT”
COO, Aarhus Biotech Company.
PRODUCT
TEAM TRAINING: AI INSPIRATION SESSION & PROMPTING WORKSHOP
„Dear Marcelina, Just wanted to let you know that my team gave great feedback about your session! We could have continued much longer. It was just on point and perfectly presented and shaped to the audience. Thanks!”
– Senior Director, Communications, Novo Nordisk A/S
PRODUCT
Product: AI e-course
"This is the course I was looking for! It perfectly explains what ChatGPT is, how to work with it, and is full of practical examples."
– Anonymous (online review)
PRODUCT
1:1 AI coaching / power-hour
(Topic was specific to utilizing AI for searching for publications, specific data claims for strategic presentations.)
Would you recommend a colleague to ask me for help? “Definitely!”
– Director, mid-size biotech
PRODUCT
AI/AI training
„I had corporate AI and ChatGPT training before which didn't really enable me to use ChatGPT nor understand AI. Nowhere before was I able to find accessible information about AI and advice on how to use ChatGPT. This course collects information in one place about what AI is, how to use it, and what's more, it has great examples that open your mind to using it in everyday activities. This was a real eye-opener. I am using ChatGPT every day, saving myself hours of work.”
– Scientist, CMC, Novo Nordisk A/S
PRODUCT
AI e-course
„Open minding AI course. I was completely unsure how can I really use AI for despite some presentations I had about it. This course is really informative and having many real examples! Really recommended.”
– Anonymous (online review)
PRODUCT
AI in project management – keynote
„Dear Marcelina, Thank you so much for presenting and engaging in our network meeting.
My colleagues were very excited about the meeting afterwards and I truly appreciate your contributions to the discussions. I’m all excited myself and will for sure look further into using AI in my work on Monday.”
How can I best support and retain my employees in the age of AI?
Happy to help you with that. Fast answer would be that most employees want to learn how to use AI, but they need a safe environment, they need to be lead by example, they need to know it’s allowed. Many leaders I worked with considered AI trainings to be a retention tool. They were worried that if not trained their employees may move to another company as they will be worried that they will become obsolete in the new job market.
2
Can Leaders use AI and save time or become better leaders?
100%. For example they can utilize AI as an advisor to better navigate employee issues. They can use it to plan development paths for their employees or build JDs. If you want a sneak-peek of how leaders can use AI - check out my lillte e-book on prompting basics for leaders. It’s filled with examples.
3
Can you help me build an AI Vision for my function?
Yes I can. I help senior leaders and Boards of director members understand AI, gain confidence an lead with vision in this new age of work.
4
I am now a Chief AI Officer / AI strategist. Can you be my sounding board?
Absolutely. I already serve in this role. I can provide you with insights best strategies, latest adoption data, CURRENT industry trends. One of my clients for this support said: I need you to help me so I don’t need to make all of the mistakes by myself.
AI is not ‘just a technology’. It’s a deep and profound change in the way of working.
