Noleya Jewelry is a contemporary jewelry brand dedicated to creating elegant, refined pieces for women who value subtle luxury and craftsmanship. I was invited to develop a complete visual identity for the brand - including logo design, typography, color palette, and communication strategy - to lay the foundation for a cohesive brand experience. The project will later extend into website design and digital assets.

The goal was to build a distinctive brand identity that would express Noleya’s refined aesthetic and emotional appeal while standing out in a highly competitive jewelry market. The brand needed to convey both delicacy and strength, reflecting the timeless nature of its products and the confidence of its audience.

We began with market and competitor research, analyzing visual and communication trends within the jewelry industry. Together with the client, we conducted brand workshops to define the target audience, tone of voice, and overarching brand vision. These sessions provided the creative foundation for the visual direction - balancing elegance, warmth, and modernity.

The brand identity centers around a minimalist logo inspired by jewelry craftsmanship and geometry, complemented by an elegant typographic system and a harmonious color palette that blends softness with sophistication. The result is a cohesive and timeless visual identity - one that communicates Noleya’s values of beauty, precision, and authenticity.

This project marks the beginning of a long-term collaboration, with the next phase focused on translating the brand’s visual universe into a digital experience through a thoughtfully designed website.

All mockups used on this website come from Envato Elements.